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About Face
Born and raised in Casablanca, Morocco. A citizen of Manhattan (circa 9/11), Chicago, Boston, DC, Atlanta, Texas and New Orleans throughout his career. Frank Ford is the consummate Renaissance Man and a Professional Consultant with 21 years of expertise in the areas of e–Commerce, Advertising, Design, Branding, and Marketing. Having worked in all facets of media has enabled his *critical success factor* – a hollistic approach to demand generation – being able to see the big-business-picture all the way down to the purpose of each pixel.
Throughout an extremely successful career Frank has achieved esteemed recognition with hundreds of international, national and regional awards in Advertising, Design, e–Commerce, e–Marketing and Corporate Identity. He has been published in numerous industry trade journals, books and other publications. blah, blah, blah.
Frank's clients range from Mom & Pops to America's premier Fortune 500 brands including the initial launch of Chase.com, eTrade.com, Morningstar Advisor, Allstate.com, Avid Technology and many more. Not to be mistaken as a Tech-Weenie, never to be "type"cast, he has produced jaw-dropping advertising for products and services you've seen from television to the freezer section in your local grocery store.
He has served as Regional Creative Director for Sapient Corporation and Creative Director for iXL leading large project teams. He has also worked with other highly acclaimed agencies including Thirst, Jaeger Di Paola Kemp and Titanium where he mentored with living legends: Rick Valicenti : (Frank's personal Mentor), Clement Mok, Michael Jaeger and Dann De Witt.
He is currently Director of e-Marketing and Creative, at Girlawhirl Incorporated (fashion, beauty, cashmere) and concurrently operates a portfolio of profitable e–Commerce websites in addition to providing consulting services in Advertising, e–Marketing, Affiliate Marketing, Search Engine Optimization, Pay-Per-Click, Social Media, Design, and e–Commerce. It's only rock n' roll but he likes it.
I Take it Personal...(and i take your business personally, sir.)
I assist in the design of custom motorcylces (beta), am a die-hard Saints football fan, design, build and arrange my own furniture, think paradise can be found at a crawfish boil, love german shepherds, strive to make my limited edition M7 faster while navigating the cajun-country-cross-roads less travelled...and can only think clearly in a large body of water.
Previous Clients / Battles Won in Advertising, Branding & Design
Abercrombie & Kent, Adobe, Allstate, AOL, Avid, BellSouth, Big Mike’s Big Bikes, Bill Lewis Fishing Lures, Burton Snowboards, Chase, Coca-Cola, Conoco, e-Trade, eMD, England International Airpark, e-Trade, Ferrari, Girlawhirl, Hallmark, Harley Davidson, Hasbro, Home Depot, iXL, Keller Enterprises, Kemper Funds, LSU, Louisiana Office of Tourism, Lotus, L7PM, Metalmaker, Microsoft, Morningstar, net32, Paradise Brewery, Rapides Hospital, Reebok, Rock Shox, Rollerblade, Sapient, Softimage, Sony, Sprint, United Airlines, Virgin Airlines, Virgin Records...uhm, no I won't list or show my B-Grade Advertising work, only my A–Game.
Estimates / Proposals / Ballparks / Minefields
Estimate fees will be deducted from your project's bill. Otherwise ballparks bill at $75 per hour. FYI – A typical ballpark estimate ranges from 1-4 hours. I've had to establish this as a new policy to avoid miners.
Current Rate Card: represents a 50% reduction since the "Fall of 2008"
Demand Generation + Business Strategy: $250 per hour
Web Design / Online & Offline Advertising / Copywriting: TBD
PPC / e-mail Campaigns: $75 per hour + 10% of daily spend
Kindle book design + production: $150 per hour + materials
Brand Definition / Awareness / Execution: TBD
Portfolio / Evidence / Intelligencia
A 50 page .pdf showcasing my award winning solutions...ranging from small companies to 800–pound-corporate-guerillas. Available upon RFP / request. corporate branding / identity example
Seem trivial? It's not. These 4 "little" painstakingly hand-drawn letterforms transformed an entire multi-million dollar Industry that is still revered to this very day.
Yes — that's my "Paul Rand, IBM moment in history". General Rand would be proud. Atleast that's what Dann, Mitch and Rick told me. The 5–Star "Corporate" Generals of America know that they can trust me.
In The Case of Corporate Identity
As many of you know, I'm a stickler for the printed word. Font Design, Logos, Corporate Branding and Identity helped launch my international visibility in 1991. If you're looking for Frank Ford Fonts: "Stroke", "Zydeco", "Ghetto Prince", "Technoire", "Frankford Gothic", etc. please contact me directly for their purchase. My fonts are no longer available through distributors. You pay based only on the value that my custom typography brings to your current corporate image, brand or project.
Testimonials (add your feedback via email)
Recieved 4/4/09: ff – "we shoud be so lucky to be on the line again, by definition you are not a salesman, but by actions and practice you are a consummate sales force! be proud. serious, i am standing by to join (sales) forces. belief: indeed! e-pasture: not for me either!" – rv
Important Copyright Disclaimers: This site and the workbook "Rank" are copyrighted, protected and monitored by CopyScape, Brand Protection Services, Frank Ford's Agent, his legal team, and attorney as of ©2008: Big Brothers are always watching. Pirate this hard work and you will suffer the consequences.
Frank Ford: World Class Talent. Hometown Rates. Measureable Results.™
e–Marketing, e–Commerce, Advertising, Branding, Design, Copywriting and more.
(318) 623-4491 / Monday–Thursday 7–7 ideas@frankford.com
ATTN: prospective clients: In a nutshell? I'm just one of "A Few Good Creative Men" who will stop at nothing. You might be comforted in knowing that I operate with a Client Solutions Partner. She is my polar–opposite and your strongest Ally ;-)
updated: 4/21/09